IRIS ZHENG

Always Becoming.

B2B Marketing Professional Relational Field Activator Human-Centered AI World Traveller Creative Thinker Growth Mindset
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Iris Zheng

Marketing is the right narrative for the right mind, delivered in the right place at the perfect time.

Professional Journey

Sep 2024 — Present

Senior Marketing Executive

Mercer · Hong Kong SAR

Feb 2023 — Sep 2024

Senior Marketing Executive

Mercer · Shanghai, China

Feb 2022 — Feb 2023

Marketing Executive

Mercer · Shanghai, China

Feb 2020 — Feb 2022

Marketing Coordinator

Mercer · Shanghai, China

Sep 2019 — Feb 2020

Marketing Intern

Mercer · Shanghai, China

2018 — 2019

MSc Business Management

University of Leeds · United Kingdom

2014 — 2018

BSc Financial Engineering

Anhui Polytechnic University

Event
Mercer HK Forum

High-Value Executive Engagement & Stakeholder Orchestration

Mercer Hong Kong Forum 2026: Where AI Meets Human Potential

300+Executive Attendees
88%Attendance Rate
End-to-end Event Execution Strategic Branding Cross-Functional Communication Stakeholder Advisory
Growth Campaigns
Omni-Channel Campaigns

High-Impact Demand Generation & Pipeline Acceleration

Integrated Omni-Channel Growth Campaigns

USD 1.5M+Annual Revenue Pipeline
250+Qualified Leads / Year
B2B Marketing Strategy Demand Generation Omni-channel Campaign GTM Strategy
Content
Content Strategy

Translating Complex Advisory into High-Impact Social Narratives

Thought Leadership Content Strategy

2,000+RedNote 1-Month Follower Growth
46Avg. New Subs / WeChat Article
Content Strategy & Storytelling Technical-to-Plain-English Thought Leadership Audience Engagement
MarTech
MarTech Operations

Optimising Information Loops & Marketing-to-Sales Lifecycle

Internal Operations & Cross-Functional Alignment

40%Lead Follow-up Speedup
MonthlyData-Driven ROI Dashboards
Internal Communications Performance Optimisation CRM & Marketing Automation Cross-Functional Collaboration
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