IRIS ZHENG
Hands-on B2B marketer bringing commercial clarity and a human touch to local market strategy, integrated campaigns and executive engagement across Hong Kong, Macau and mainland China.
Integrated Campaign Leadership
Local Go-to-Market Strategy
Executive Stakeholder Influence
AI-Enabled Marketing Innovation
Experience6+ years in B2B marketing
MarketsHong Kong, Macau and mainland China
ActivationDigital campaigns, events, webinars and third-party partnerships
ToolkitMarketo, Salesforce, Microsoft Dynamics 365, Power BI, Qlik Sense and AI-Assisted Development Tools
Featured Projects
Selected work spanning integrated campaigns, flagship events and strategic marketing initiatives.
Strategic Marketing Initiatives
New ideas developed to address local opportunities, strengthen client engagement and support business growth.
I develop market-led initiatives that respond to emerging business priorities and client needs. From AI thought leadership and executive learning experiences to content programs and influencer collaborations, these initiatives strengthen market positioning, deepen client engagement and create new opportunities for business growth.
Executive Events & Thought Leadership
Designing high-impact experiences that bring senior leaders, timely ideas and business conversations together.
I lead the end-to-end marketing planning and delivery of executive thought leadership events, from annual flagship forums to invitation-only C-suite briefings. Working closely with business leaders and subject matter experts, I transform complex topics into engaging event experiences that connect senior audiences across workforce transformation, health, benefits, retirement and investments. Our flagship forums typically attract around 300 registrations while consistently achieving attendance rates above 80%.
Research-Led Campaign Localisation
Adapting global strategies and insights into locally relevant campaigns and experiences.
I adapt global thought leadership campaigns into locally relevant marketing programs for Hong Kong and Macau. Working across flagship research reports, digital content, webinars, media partnerships and executive events, I translate global insights into campaigns that reflect local market priorities, audience needs and business objectives.
Beyond Marketing
The experiences, people and passions that continue to shape how I think, create and connect.
Travel
I love discovering how different cities live, work and tell their stories. Every journey reminds me that culture shapes communication, and the best ideas often come from seeing familiar things through a different lens.
Volunteer
Giving back doesn’t always require grand gestures. Whether supporting community activities or lending a hand when needed, I enjoy contributing in small but meaningful ways whenever I can.
Music
From piano melodies to late-night jazz sessions, music has always been a source of inspiration. It brings rhythm to everyday life and reminds me that creativity often begins with listening.
Photography
Photography encourages me to notice the details that often go unnoticed. Whether it’s people, architecture or everyday moments, I enjoy capturing stories through small observations.
